Nice one . . . . New York Look

Photo © Paolo Pellegrin

Wow ! That's what I said to myself when I saw the inaugural issue of Look magazine; a spin off courtesy of the fashion department at New York. This side project which I believe will be published twice a year takes their usual newsy fashion week coverage and follows it up with a more thorough, digested review of the season from the runways of New York, Milan and Paris.

So if that isn't enough to whet your passion for fashion fear not, the photographs are terrific with one man responsible for the bulk of the issue: all hail Paolo Pellegrin who has turned in a stunning performance with 40 amazing images. I am not even a huge Pellegrin fan to be honest but he nails it here.

I picked up the magazine at the supermarket the other day more out of curiosity then anything else. I didn't even browse through it just brought it home, a little something to amuse myself over lunch, if nothing else Mrs H would enjoy the read. Anyways the cover looks fine so I wasn't overly expectant of too many surprises on the inside; another precious avant guard look at the fashion world me thought.

Well fuck me Pellegrin is on another planet. His refreshing and revealing approach to an oft tackled subject is magical. He was in the thick of the action, Paris, Milan, New York; backstage, front stage, on stage and has turned in a powerhouse portfolio. Black & white and color this is a true master at the top of his game, if nothing else this makes me realize how far I have got to go. As I mentioned already I am not a huge fan of his work but he really brings the funk and the noise here. What an inspired bit of photo editing, not only in choice of photographer and in the edit/layout but also in having the balls and vision to commission one photographer to tackle an entire magazine. Oh and have I said award winning yet, if this doesn't mop some up I don't know what will.

Unfortunately the web version of Look is not up yet but is due in the next few weeks and the pictures are not yet available online. The magazine retails for $5.99 on news stands and while readily available in New York, Barnes and Noble would be your best bet elsewhere. Do yourself a favor and check it out I promise you will not be disappointed even if your not too keen on the fashion.

Here's to you Paolo !