
Photographs © Terry Richardson
Hey Andrew,
I have a question. What makes Terry Richardson Terry Richardson?
I am not speaking about his persona, mainly his photographs.
I started asking more questions and then started answering them myself so I guess I'll ask it this way. Why do you like Terry Richardson and why do you think he is hired for what he is hired to do?
Above courtesy of Sherman in response to Fridays post
here, my thoughts follow below.
I like
Terry Richardson's photographs, I like Terry ! There I have said it. I think he is one of those photographers that you can either take or leave, you either love him or hate him. Terry has been a fixture on the photographic scene for sometime now, and his influence is pretty far reaching. See his Flickr group
here.
I have always had a soft spot for the point and shoot aesthetic. In my own pictures I try to have that spontaneity and freedom both in concept and execution although I choose to use a medium format camera, I like a little quality and clarity. Taking the snapshot genre and Terryizing it Richardson has honed his art over the years and has in doing so become more then just a photographer, he is a brand, a corporation if you will, he being the Chairman, figurehead, spokesperson and sometime model. He is obviously a smart businessman who's shock and awe tactics haven't scared away commercial clientele. I think his persona is intertwined within all his photographs as it should be for all of us, although he does chose to feature himself (and his dangly bits) whenever opportunity arises.

Terry has cashed his notoriety in big time and there is more to his repertoire then mere tit n' ass. His list of advertising clients is impressive and he is smart enough to put down the
T4 when the situation demands. His resume includes clients like Gucci, Levi's, Miu Miu, Tommy Hilfiger, Club Monaco, Supreme, Hugo Boss, Stussy, Baby Phat, Jigsaw, Costume National, Hysteric Glamour and Sisley. See his latest campaign for Japanese retailer Uniqlo
here. His editorial fashion work is multi faceted and there is often more to it technically and conceptually then anyone who is unfamiliar with this aspect of his work may give him credit for. Please go
here to see a sampling.

Perhaps the true genius of Terrys talents is not only that he can seemingly manage to prise anyone, male or female from their clothes but that he has constantly produced signature imagery no matter what the genre, personal, editorial, fashion, advertising etc. This is particularly impressive considering the depth and breath of his celebrity portfolio. In a day and age when the Hollywood PR agent has more power then even the stars themselves and are only too quick to veto a photographer or idea that they feel may shed their prized clients in a negative light, it always amazes me how Terry manages to get his victims to do what they do for him. As any photographer who has been put in this nerve wracking position will a test half the battle is gaining some trust and developing a relationship however fleeting that will in turn lead to some sort of mutually creative collaboration. Lets face it Terry's got a reputation and brings his own star power, that counts for a lot, people are willing to give more and obviously trust him to portray them in a cool interesting way. But still you can't help but wonder was Terry told in advance of his Vibe Obama cover to keep everything PG-13 or to go for it and see what happens. Not that Barack would have been itching to get his kit off, but you wonder what the reaction of his people were when they heard Terry was on the way !

Terry is certainly a fixture of the New York scene and can often be caught wandering around the lower East side. I have always liked the humor and irony in his work, perhaps this is why I am personally drawn to it more then the work of other point and shoot practitioners
Ryan McGinley and
Wolfgang Tillmans. Although I think we have all seen Terry's dick plenty enough already and I am not particularly keen to see another tooth brush out the bum or certain toilet bowl stylings.
5B4 recently reviewed Terryworld below, it is really funny made me laugh as I am sure it would Terry, can't help but think that he doesn't take himself too seriously, life's too short as they say, maybe he is having the laugh on us ?

Terry Richardson has a book called Terryworld!
Terry Richardson has a cock!
Terry likes his cock!
Terry likes to photograph his cock and other cocks!
Terry likes to have sex!
Terry has lots of sex!
Life is hilarious!
Terry’s life is great!
Live fast, Die young! (for Darby)
My friends are fuckin’ cool!
There are no consequences to our behavior!
My cat’s ass is hilarious!
My girlfriend is so cute!
Last night she held a cookie that read “eat me” over her vagina! (Terry took a photo)
My list of friends includes famous people!
Kate Moss is a friend of mine!
Middle America is fuckin’ hilarious!
That girl’s tits are fantastic!
I drew a watch face on my cock and wrapped it around my wrist! (Terry took a photo)
Beastiality is shocking…but very funny!
The 2000’s are the new 1970’s!
Your life is boring!
Terry photographed a werewolf in a wax museum. It was so fake!
My parents are to blame!
My best friend made out with a tranny!
I never got back at my tormentors from high school!
This is low art!
Terry had the guy shit in the cat’s box!
She blew me with a bag over her head!
I desperately miss being young!
Vincent Gallo looks exactly like Jesus Christ!
We drove around ‘mooning’ everyone!
Clowns are ironic!
The American flag is ironic! (Ol’ Bob Frank taught me that)
I like teddy bears!
You’re jealous!
I’m bored!
All that being said I admire Terry's ability to being a bit of an all rounder while remaining a shrewd opportunist and staying true to his core. This is why he is hired and rehired he always brings a little magic to the plate as unexpected as it is expected, not always shocking for shock sake. The secret to this business as any is longevity and Terry has certainly managed this while always remaining relevant, to me at least anyways. As his people are keen to say 'he is a true American original'.
Oh and he looks like he is having lots of fun, here's to you Tel !